Türkiye İş Bankası: Maxi-Click to WhatsApp Ad Model

Türkiye İş Bankası, a commercial bank, launched a campaign in Turkey to enable customers to access Maxi, an AI personal assistant, via WhatsApp, and to increase usage, awareness, the number of dialogues and the number of unique users.

Campaign details

Brand: Türkiye İş BankasıLead Agency: Türkiye İş BankasıRegion: EMEA

Strategy

Objective

With artificial intelligence and natural language processing technologies, Maxi is a personal assistant that helps to assist various financial issues...