Türkiye İş Bankası: Asset Management Women Equity Fund

Türkiye İş Bankası, a commercial bank, launched a campaign in Turkey to raise awareness of gender equality, empower women economically, enhance the visibility of projects, fund the researches and bursaries and support gender equality projects by attracting new investors and financial resources.

Campaign details

Brand: Türkiye İş BankasıLead Agency: Türkiye İş BankasıRegion: EMEA

Strategy

Objective

A fund was offered to investors for the first time in Turkey on 8 March International Women's Day, with the cooperation of İş Asset Management and The...