Turkcell: Puzzle packages

Turkcell, a leading mobile phone operator in Turkey, increased customer preference, app users and speed of sales by offering customisable tariff packages.

Where Were We?

With the advent of smartphones, the telecom industry had moved up to the level of necessities like electricity and water, and consumers were just as familiar with the industry as we were. This made it more and more difficult to deliver fresh news. At the beginning of 2021, we, as the leading operator in Turkey, moved our offer focus to the issue of "innovation" and concentrated on developing cutting-edge solutions as the sector leader. By identifying areas that comprehended consumer needs, our aim was to develop tariffs and offers that would rewrite the rules of the sector....

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