Tunisie Telecom: The Tunisian Omg

Tunisie Telecom, a telecommunications brand, launched a campaign in Tunisia to increase digital literacy, improve brand awareness and reach at least 40% of the Tunisian Facebook and Instagram population.

Campaign details

Brand: Tunisie Telecom Brand owner: Tunisie Telecom Entrant company: Wunderman ThompsonIdea creation: Wunderman Thompson Tunis Market: Tunisia Sector: Telephone & internet services Media channels: Events & experiential, Social media, Online video, Radio & audio Budget: Up to 500k

Executive summary

As a rural welfare champion, Tunisie Telecom took charge of connecting white areas to its mobile data network and thus provided mobile internet access to more than 164 schools, 59 basic health centres and 180,000 inhabitants [1]. But despite TT’s efforts in...

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