Campaign details
Brand: TUNA SCOPE and AI TUNAAgency: Dentsu Inc.
Campaign Summary
We developed TUNA SCOPE, the world's first AI capable of discerning tuna quality with the eye of a skilled Japanese artisan. Using the peculiarities of deep learning, the AI was able to establish its own methodology for making judgments that had been considered 'tacit knowledge' based on human intuition and experience, becoming the world's first AI to successfully acquire a professional skill.
In 2020, TUNA SCOPE has been introduced to Kura Sushi, the largest sushi chain in Japan. With strict COVID-19 travel restrictions preventing its...