TUMS: Everyone is welcome at our table

Tums, an American antacid brand, experienced overall buyer intent among consumers after creating an advertising campaign that celebrated the importance of family and diversity.

Campaign details

Brand: TUMSBrand owner: GlaxoSmithKlineEntrant company: GlaxoSmithKline, RogersIdea creation: Arc Worldwide ChicagoMedia: Publicis Media New YorkMarket: North AmericaSector: Non prescription, OTC productsMedia channels:Mobile & apps, Online...