TUMS: Everyone is welcome at our table

Tums, an American antacid brand, experienced overall buyer intent among consumers after creating an advertising campaign that celebrated the importance of family and diversity.

Campaign details

Brand: TUMS Brand owner: GlaxoSmithKline Entrant company: GlaxoSmithKline, Rogers Idea creation: Arc Worldwide Chicago Media: Publicis Media New York Market: North America Sector: Non prescription, OTC products Media channels: Mobile & apps, Online display, Online video, Point-of-purchase, in-store, Social media, Websites & microsites 500k - 1 million

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