TUI UK: Thomson – My Holiday Alerts
CLIENT • TUI UK
THE TEAM • Mark Brennan, Jeremy Gidley, Dan Ridler, Michelle Blacker, Dinesh Hirani, Dan Martin, SamAspin, Ben Antwi, Nigel Buisson.
WHAT IS WONDERFUL ABOUT THIS WORK? • A service that holiday seekers manage themselves, MyHoliday Alerts reassure them they're getting the best value for money and keep them engaged with Thomson throughout their planning. It's achieved an average of 48% opens and 42% action, with over 15% of registrants buying.
OBJECTIVES• Maintain engagement with prospects from planning to booking. Increase web conversion against standard...