TUI UK: Thomson - My Holiday Alerts

Travel operator TUI UK launched MyHoliday Alerts to maintain engagement with prospects from planning to booking, and to increase web conversion.

TUI UK: Thomson – My Holiday Alerts



THE TEAM • Mark Brennan, Jeremy Gidley, Dan Ridler, Michelle Blacker, Dinesh Hirani, Dan Martin, SamAspin, Ben Antwi, Nigel Buisson.

WHAT IS WONDERFUL ABOUT THIS WORK? • A service that holiday seekers manage themselves, MyHoliday Alerts reassure them they're getting the best value for money and keep them engaged with Thomson throughout their planning. It's achieved an average of 48% opens and 42% action, with over 15% of registrants buying.

OBJECTIVES• Maintain engagement with prospects from planning to booking. Increase web conversion against standard...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands