TUI UK: First Choice - Pre-departure programme

This campaign for First Choice holidays sought to create a fully personalised postbooking experience for every customer in the countdown to their holiday.

TUI UK: First Choice – Pre-departure programme



"A good understanding of the customer journey and a fantastic use of email technology to build excitement in the lead up to a holiday."

Lazar Dzamic, Kitcatt Nohr Alexander Shaw


Mark Brennan

Louise Kendall

Katie Wait

Jeremy Gidley

Denise Cooper

Dinesh Hirani

Dan Martin


Ben Antwi

Nigel Buisson


IOS – Digital print company


WHAT IS WONDERFUL ABOUT THIS WORK?• A fully personalised post booking experience for every customer in the countdown to their holiday. 90% of customers agreed that...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands