TUI UK: Engagement Warehouse & Behavioural Conversion Programme

This Creatormail email campaign for TUI UK, a travel firm, won best data strategy and a Gold award at the 2010 DMA Awards.

TUI UK: Engagement Warehouse & Behavioural Conversion Programme



"This campaign featured a creative use of data collection, usage and execution across multiple digital and offline platforms to personalise content and messaging to deliver excellent results. It truly showed the power of use of cross-media data."

John Wallinger, The Marketing Planning Practice


Mark Brennan

Louise Kendall

Dinesh Hirani

Jeremy Gidley

Nigel Buisson

Krishna Hunagund

Adrian Maguire

Dan Ridler


WHAT IS WONDERFUL ABOUT THIS WORK?• We've unlocked pre -purchase behavioural opportunities and re-ignited lost engagement profitably. Visual creativity is driven by...

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