TUI (UK) – Thomson
Mark Brennan – Managing Director Toby Beaumont – Technical Director Kerry Arrowsmith – Data Analyst Manager Nico Friis – Art Director Ravi Puri – Developer Dinesh Hirani – Production Manager Paul Sweet – Designer
TUI (UK) Database department TUI (UK) E-CRM department
WHAT IS WONDERFUL...?
We positioned Thomson as a sophisticated online travel retailer, selling holidays to existing customers via individual personalised mailings that reacted to their behaviour. We saw a threefold revenue uplift on previous activity, delivering £1.8 million (30% incremental) and 48%...