TUI Travel UK
Jeremy Gidley, Louise Kendall, Lara Corby, Katie Wait, Bert Lebays, Mark Brennan, Nico Friis, Dinesh Hirani, Ravi Puri, Nigel Buisson/Kerry Arrowsmith.Other contributor: TUI data team.
WHAT IS WONDERFUL ABOUT THIS WORK?
Centred around a 'My Holiday' wish list, this self-learning retention programme both generates and reacts to customer engagement to target late winter and early summer season bookers.
To promote repeat purchase and incremental sales during anniversary-of-booking period. Generate and maintain engagement as audiences actively consider their next holiday.
STRATEGY AND TARGETING
The campaign encourages late winter and early summer season...