Tubi: Interface Interruption

Streaming service Tubi used disruption to mark its brand relaunch in the US.

Campaign details

Title: Interface InterruptionBrand: TubiProduct: TubiIdea: Mischief at No Fixed AddressCountry: United States

Why is this work relevant for Creative Effectiveness?

Tubi needed to disrupt the Super Bowl to launch its new positioning.

No longer a quiet, free streaming service sitting on The Streamer War sidelines, but as a bold, mischievous alternative to a category that was only as good as its last billion dollar series.

In 15 seconds, Tubi:

  • Established its mischievous brand tone to 113 million Americans.
  • Familiarized viewers with the platform.
  • Generated more engagement...

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