Campaign details
Brand: TSBBrand owner: TSBEntrant company: McCann LondonMedia: the7stars, LondonMarket: United KingdomSector: BanksMedia channels: Online display, Online video, Radio & audio, Social media, Television, Video on demandBudget: 5 - 10 million
Executive summary
This paper details the start of a new era for TSB Bank, against the backdrop of the 2018 digital migration crisis which led to a loss of trust and historically low Net Promoter Score. Consumer perceptions of the bank hit rock bottom, and the rate of people signing up for a...