TSB: Great reset

TSB, a banking company, increased sales of its personal current account in the UK by launching a TV ad featuring David Schwimmer that showed people how TSB could help them make the most of their money to get the most out of life.

Campaign details

Brand: TSBAdvertiser: TSBEntrant: McCann LondonCategory: Single MarketPrincipal authors: Emily Ellis, McCann London; Matilda Ruffle, McCann London; Flora McKaig, McCann London

Executive summary

Following a major reputational crisis in 2018, TSB's...

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