TSB: Great reset

TSB, a banking company, increased sales of its personal current account in the UK by launching a TV ad featuring David Schwimmer that showed people how TSB could help them make the most of their money to get the most out of life.

Campaign details

Brand: TSBAdvertiser: TSBEntrant: McCann LondonCategory: Single MarketPrincipal authors: Emily Ellis, McCann London; Matilda Ruffle, McCann London; Flora McKaig, McCann London

Executive summary

Following a major reputational crisis in 2018, TSB's path to recovery had stalled. It was time to draw a line, double down on their commitment to customer centricity and build a new platform for the future. This is the story of the start of TSB's great reset, with the launch of the 'Life Made More' campaign in late December 2020. It's the story of how we landed...

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