Trygg-Hansa: Marked for life

Trygg-Hansa, an insurance company, launched a campaign in Sweden to increase the public's knowledge of CPR, increase bookings of its digital CPR training and strengthen the brand's consideration among parents.

Background

In Sweden, drowning is the most common deadly accident for children 1–6 years. When an accident occurs, knowledge of cardiopulmonary resuscitation (CPR) is crucial. But a new national survey exposed the fact that 6 out of 10 Swedish parents did not know how to do CPR on children.

Insurance company Trygg-Hansa have worked with water safety for over 65 years, and are well-known for donating thousands of lifebuoys to public beaches and marinas. This summer they wanted to increase their efforts by educating on the importance of knowing CPR.

The brief was to develop a creative idea that could...

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