Trygg-Hansa: Marked for life

Trygg-Hansa, an insurance company, launched a campaign in Sweden to increase the public's knowledge of CPR, increase bookings of its digital CPR training and strengthen the brand's consideration among parents.

Background

In Sweden, drowning is the most common deadly accident for children 1–6 years. When an accident occurs, knowledge of cardiopulmonary resuscitation (CPR) is crucial. But a new national survey exposed the fact that 6 out of 10 Swedish parents...