truth: Read Between the Lies

Truth, a US non-profit organization, launched a campaign in the US to establish Big Tobacco as a clear and present danger to the Black community.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact.

Big Tobacco has a long racist history of targeting the Black community. Truth provided a platform for Black youth to spotlight Big Tobacco's racism...

Not a subscriber?

Schedule your live demo with our team today