Truth or convenience? The PR on PR measurement

Peter Walsh

This is an attempt by Peter Walsh, Millward Brown, to find a way of assessing PR effects more reliably.

Truth or Convenience? The PR on PR Measurement

Peter Walshe, Millward Brown, attempts to find a way of assessing PR effects more reliably

Of late the fashion has been to claim a new way of measuring the effectiveness of public relations. So why join...

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