Truth down to a science

This paper speculates whether, and how soon, biometric technology (especially facial recognition and layered voice analysis) will supplant traditional methods in advertisement pre-testing or qualitative (focus-group) research.

Truth down to a science

John Patrick Pullen

For all the human suffering war produces, its byproducts are many: The microwave oven. Communication satellites. The Internet. Unfortunately, few technological breakthroughs have advanced the cause of humanity...