Trulicity: Getting real with Hispanics about type-2 diabetes
Angela Rodriguez, Luke Roberts
Diabetes medication Trulicity created Always Moving Forward (AMF), a culture-first campaign targeting the Hispanic community in the USA, to grow sales 20%, achieve 72% brand persuasion and attract 1 million new consumers to its website.
Campaign details
Brand: Trulicity Brand owner: Eli Lilly Entrant company: ALMA DDBIdea creation: Publicis New York Market: United States Sector: DTC, prescription products Media channels:Video on demand, Social media, Websites & microsites, Online display, Online...