Truecaller: Scary Stories – Protection against spammers and scammers

Kunal Sinha, Elki Hendria

Truecaller, a media and entertainment brand, launched a campaign in Asia to educate people about the dangers of spam calls.

Campaign details

Brand: Truecaller Brand owner: Truecaller Entrant company: M&C SaatchiIdea creation: M&C Saatchi Jakarta Market: Indonesia Sector: Telephone & internet services Media channels: Competitions & contests, Mobile & apps, Word of mouth, Influencers, KOLs, Social media, Online video, Public relations, Outdoor, Out-of-home, Livestreaming, Sponsorship - sports Budget: 500k - 1 million

Executive summary

Indonesia is heaven for spammers and scammers. Fraudsters and businesses call unsuspecting people, making it hard for phone users to tell genuine callers from fake.

The Truecaller campaign...

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