Trouble In Paradise: Getting To Grips With The Gender Game

The question asked in this article is 'are brands out of touch in the portrayal of gender roles and the relationship between sexes?'.

Trouble In Paradise: Getting To Grips With The Gender Game

Kirsty FullerandAnniki SommervilleFlamingo

A commercial: a boat at sea near a Caribbean island. Goodlooking men in their early 20s (tanned, muscular and with bare torsos) are casting...