Tropicana - How the Big Apple helped sell orange juice

Tropicana's 2003-05 campaigns needed to achieve a number of goals, among which numbered reversing a decline in market share, building the brand and (especially) widening penetration.
Agency: DDB LondonAuthors: Alex Huzzey, Julia Wood, Rachel Leaver, Maria Garcia, Les Binet and Sarah Carter

Tropicana – How the Big Apple helped sell orange juice

In these days of “media neutral”, “consumer generated content”, “podcasts”, PVRs and the like,...