Tromsø Football Club: World's first QR kit

Tromsø Football Club launched a campaign in Norway to create positive attention, attract new sponsors, fans, coaches and a new generation of players, achieve national and international exposure and increase shirt sales by 20%.

Background

A SMALLER CLUB WITH LIMITED INTERNATIONAL REACH AND SUCESS, FEW RESOURCES AND IN A RELEGATION BATTLE FOR THE LAST 10 YEARS

Tromsø Football Club is the world's northernmost professional football club. They are in the top tier of the Norwegian...