Trojan Condoms: integrating online video into a safer-sex campaign

Geoffrey Precourt

The use of online video generated via a competition for film students helped Trojan condoms reach its key target audience of 18-24 year olds.

Trojan Condoms: integrating online video into a safer-sex campaign

Geoffrey PrecourtWARC Online

For at least one marketer, user generated content (UCG) is not the pot of gold at the end of the digital rainbow.  "It has not worked for us," James A. Daniels,...

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