Triumph Lingerie: A triumph for Triumph

Marlot Wendela van der Stoel

Triumph, the lingerie brand, improved core media metrics in Taiwan.

Campaign details

Brand: Triumph LingerieBrand owner: Triumph InternationalLead agency: WavemakerCountry: Malaysia,Singapore,TaiwanIndustries: Clothing, apparelMedia channels: Programmatic display, Websites & micrositesBudget: Up to 500k

Executive summary

Triumph challenged us to look beyond 'normal' performance practices and use their data and our technology to improve core media metrics (increase CTR, decrease CPC).

Not only did our Addressable Content solution delivered on this, but it also delivered:

  • An ROI improvement of 300% from a brand campaign
  • Identified a new audience segmentation, including insights into barriers in their journey
  • A decrease in...

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