Trident: Be in a Class of Your Own

Abbey Ash

Chewing gum brand Trident grew sales among millennial and Gen Z customers at CVS stores in the US by partnering with Maybelline Baby Lips in a back-to-school programme that targeted beauty shoppers.

Campaign details

Brand: TridentBrand owner: Mondelez InternationalEntrant company: Phoenix Creative Co. - USAIdea creation: Phoenix Creative Co. St LouisMarket: North AmericaSector: FoodMedia channels: Social media, Email marketing, Sales promotionBudget:Up to...

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