Campaign details
Brand: TridentBrand owner: Mondelez InternationalEntrant company: Phoenix Creative Co. - USAIdea creation: Phoenix Creative Co. St LouisMarket: North AmericaSector: FoodMedia channels: Social media, Email marketing, Sales promotionBudget: Up to 500k
Executive summary
The Be In A Class of Your Own back-to-school program smoothly pivoted Trident brand messaging in the CVS demand space from a functional, tooth-whitening positioning to an emotionally uplifting brand positioning. It increased share and awareness with young CVS beauty shoppers and set the brand up for future expansion in that...