Trident - Splash

Trident Splash is the first pellet gum to contain a liquid in the centre. Launched in June 2005, the objective was a 4.7 % dollar share by the end of the year.
Agency: JWT

Trident – Splash

Winner: Best Launch - Bronze

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months): June 2005–June 2006

Start of Advertising/Communication Effort: August 1, 2005

Base Period for Comparison: N/a (new product launch)

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