Tricor Group: Awakening a Sleeping Giant – The Tricor Story
Sunshine Farzan, Crystal Chau, Nancy So
Business expansion specialist Tricor Group relaunched and grew awareness and revenues through a PR-led campaign that positioned it as a proud homegrown challenger brand in Greater China and ASEAN.
Campaign details
Brand: Tricor GroupBrand owner: Tricor GroupEntrant company: Tricor Group - Hong KongIdea creation: In houseMarket: AsiaSector: Business & industrialMedia channels: Social media, Websites & microsites, Online video Budget:Up to 500k...
