Campaign details
Brand: Tricor GroupBrand owner: Tricor GroupEntrant company: Tricor Group - Hong KongIdea creation: In houseMarket: AsiaSector: Business & industrialMedia channels: Social media, Websites & microsites, Online video Budget: Up to 500k
Executive summary
Tricor’s group marketing and communications team spearheaded the most disruptive marketing communication and PR efforts in the firm’s 20-year history. Notably, the campaign was strategically launched ahead of the firm’s landmark US$2.76bn acquisition by BPEA, announced in November 2021.
A fundamental component of the brand communications relaunch was the positioning...