Tribute Ale

This paper explains how a beer brand from a Cornish family brewer bucked the trend of closing pubs and falling sales that had hit the industry.

Tribute Ale - We've earned it. How Tribute Ale has achieved success in a market under severe pressure

Gideon Aroussi, Steve Chambers - Bray Leino


This paper tells a good news story in a period of great uncertainty. It shows how one beer brand bucked the trend of closing pubs, falling sales and general strife that has hit the brewing industry. It demonstrates how well targeted, salient communications can reinforce consumer loyalty whilst providing a springboard to bring more people into the brand. It shows how sponsorship and advertising can work together to influence multiple aspects...

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