Triarc Companies, Inc.: Return Of The Snapple Lady campaign
Robert SchnakenbergOVERVIEW
On June 5, 1997, Wendy Kaufman, known to millions of consumers as "the Snapple Lady," was welcomed back as a brand spokesperson after an almost two-year hiatus. The move completed a circle of sorts for Snapple, a brewer of iced teas and fruit flavored beverages that just three months earlier had been purchased by the Triarc Beverage Group. A stormy period of declining sales as a subsidiary of the Quaker Oats Company—during which the highly popular Snapple Lady was ushered out of the spotlight—was now over, and Snapple...