Triad model

The triad model is based on three elements that are key for people to achieve their goals: motivation, opportunity, and ability to process information.

Triad model

Theo Poiesz

The triad model is an extension of earlier models which aim to explain the underlying forces of all human behaviour. In 1985 David McClelland postulated that the attainment of human goals is dependent on three basic factors: the motivation, opportunity, and ability to process information. Richard Petty and John Cacioppo extended these ideas in their Elaboration Likelihood Model (see model 12.11). Poiesz further developed these theories in his triad model, which stresses the connection between the three factors. In this model, motivation, capacity (ability), and opportunity multiply to forecast behaviour.

A 'Triad-score' is the outcome of...

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