Tresemmé: X data X influencer strategy to win e-commerce

Ha Mai, Thanh Vo

Tresemmé, a haircare brand, increased traffic to their e-commerce site in Vietnam with a campaign that used data collected from ads and influencer advertisements to draw consumers to its products.

Campaign details

Brand: Tresemme Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Ho Chi Minh City Market: Vietnam Sector: Hair care Media channels:Social media, Word of mouth, Influencers, KOLs, Online video, Websites & microsites, Search...

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