Tresemmé: X data X influencer strategy to win e-commerce

Ha Mai, Thanh Vo

Tresemmé, a haircare brand, increased traffic to their e-commerce site in Vietnam with a campaign that used data collected from ads and influencer advertisements to draw consumers to its products.

Campaign details

Brand: Tresemme Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Ho Chi Minh City Market: Vietnam Sector: Hair care Media channels: Social media, Word of mouth, Influencers, KOLs, Online video, Websites & microsites, Search marketing, Online displayBudget: 500k - 1 million

Executive summary

Under the e-commerce wave in Vietnam, Tresemme stepped up and applied an influencer media model with customised messages to the audience. We have audience data to help classify our customers and serve with highly relevant messages. With this strategy,...

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