TRESemmé: #TresTips

Haircare brand, TRESemmé, targeted a niche market of upper-income women to win over users of mass-market shampoo to the category of premium haircare in Sri Lanka.

Campaign details

Brand: TRESemméBrand owner: UnileverEntrant company: Mindshare, ColomboMarket: Sri LankaSector: Hair careMedia channels: Online video, Social media, Websites & microsites, Word of mouth, influencersBudget: No budget

Executive summary

TRESemmé...

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