TRESemmé: Stepping into the Pakistani market #LikeAPro

TRESemmé, a brand of hair care products, launched a campaign in Pakistan to stand out in a competitive market.

Campaign details

Brand: TRESemméBrand owner: UnileverEntrant company: Mindshare Pakistan, KarachiMarket: PakistanSector: Hair careMedia channels: Competitions & contests, Livestreaming, Merchandise & free gifts, Online video, Outdoor, out-of-home, Social media, Television, Websites & microsites, Word of mouth, influencersBudget: 1 - 3 million

Executive summary

Hair Care category in Pakistan is an immensely high heated category, in terms of the market and media both. Unilever hair care dominates with five main players, P&G comes second with two brands and the rest are mushroom players.

For several years few loyalists of...

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