Tresemmé: House of Salon E! Masterclass – The first-ever pop-up shop

Tresemmé, haircare brand, increased its growth for 2022 in the Philipines by partnering with Twitter and E! Entertainment to create a ‘House of Salon’ digital lookbook.

Campaign details

Brand: Tresemme Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Hair care Media channels: Online video, Sponsorship - media Budget: Up to 500k

Executive summary

While nationally, Tresemmé was seeing a decline in its market growth over the past five years, the brand was able to identify E-commerce and Beauty as one of its biggest opportunities since Tresemmé received rapid growth on Pureplay platforms like Shopee and Lazada. It became the number one hair brand in E-commerce....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands