Campaign details
Brand: Tresemme Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Hair care Media channels: Online video, Sponsorship - media Budget: Up to 500k
Executive summary
While nationally, Tresemmé was seeing a decline in its market growth over the past five years, the brand was able to identify E-commerce and Beauty as one of its biggest opportunities since Tresemmé received rapid growth on Pureplay platforms like Shopee and Lazada. It became the number one hair brand in E-commerce....