Tresemmé: House of Salon E! Masterclass – The first-ever pop-up shop
Loren Saguil, April Lagua, Kitty Faustino
Tresemmé, haircare brand, increased its growth for 2022 in the Philipines by partnering with Twitter and E! Entertainment to create a ‘House of Salon’ digital lookbook.
Campaign details
Brand: Tresemme Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Hair care Media channels: Online video, Sponsorship - media Budget: Up to 500k
Executive summary
While nationally, Tresemmé was...