Tresemmé: House of Salon E! Masterclass – The first-ever pop-up shop

Loren Saguil, April Lagua, Kitty Faustino

Tresemmé, haircare brand, increased its growth for 2022 in the Philipines by partnering with Twitter and E! Entertainment to create a ‘House of Salon’ digital lookbook.

Campaign details

Brand: Tresemme Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Hair care Media channels: Online video, Sponsorship - media Budget: Up to 500k

Executive summary

While nationally, Tresemmé was seeing a decline in its market growth over the past five years, the brand was able to identify E-commerce and Beauty as one of its biggest opportunities since Tresemmé received rapid growth on Pureplay platforms like Shopee and Lazada. It became the number one hair brand in E-commerce....

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