Trends in Japanese television

This article (translated from the Japanese for WARC) discusses the major trends in Japanese television during 2007 and early 2008.

Trends in Japanese Television

Advertising Expenditures for 2007 Fall Below 2 Trillion YenTelevision advertising has reached a major turning point. According to Dentsu's "Japanese Advertising Expenditures," television overtook newspapers in 1975 as the...

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