Trends in Japanese television

This article (translated from the Japanese for WARC) discusses the major trends in Japanese television during 2007 and early 2008.

Trends in Japanese Television

Advertising Expenditures for 2007 Fall Below 2 Trillion YenTelevision advertising has reached a major turning point. According to Dentsu's "Japanese Advertising Expenditures," television overtook newspapers in 1975 as the most valuable advertising medium, setting the historic record of 2.08 trillion yen in advertising revenue in 2000. Since then, however, advertising revenues have been up and down, with the last three years witnessing continued declines. In 2007, with the Japanese economy beset by the adverse effects of the sub-prime lending crisis in the US as well as price hikes for oil, wheat and other raw materials, television...

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