Trends in Agency Compensation
A quest for accountability and value
Michael Palmer, Association of National Advertisers
The 2000 ANA Trends in Agency Compensation triennial survey reveals several notable changes in agency compensation trends that have occurred since the 1997 survey and over the last two decades. As we move forward in the new millennium, the following seems clear:
- Labor-based compensation of agencies has become, and will remain, the dominant form of compensation for advertisers of all sizes.
- The traditional 15 percent commission for...