Trends in Agency Compensation

Prof Michael Palmer

The author describes and discusses the triennial survey 'Trends in Agency Compensation', conducted by the Association of National Advertisers in the USA in 2000.

Measuring ROI
Agency remuneration
United States

Trends in Agency Compensation

A quest for accountability and value

Michael Palmer, Association of National Advertisers

The 2000 ANA ‘Trends in Agency Compensation’ triennial survey reveals several notable changes in agency compensation trends...

Learn more Get a demo