Trends and developments beyond advertising

With the recent reissue of Lester Wunderman's 'Being Direct', Martin Thomas, a partner at Nylon, reflects on the insights and predictions of 40 years ago.

Trends and Developments beyond Advertising

Martin ThomasNylon

The desire to predict the future is probably strongest when the present is packed with uncertainty. In the marketing communications world, we are experiencing such rapid and challenging change...

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