Trend Seeking: The Role and the Means of the International Researcher in Identifying Future Trends
Ron Beasley and Catherine Becker
This paper aims to demonstrate that international studies give a new meaning to studies predicting future trends, including the detection of where new trends develop (in what circles, etc.); understanding how trends spread in a given country and how an innovation enters progressively into different social environments; and establishing how trends spread from one country to another.
Trend Seeking: The Role and the Means of the International
Researcher in Identifying Future Trends
Ron BeasleyABM Research Ltd., Canada
and
Catherine BeckerSORGEM, France
This paper aims to demonstrate that international studies give a new meaning to studies...
