Trend Seeking: The Role and the Means of the International Researcher in Identifying Future Trends

This paper aims to demonstrate that international studies give a new meaning to studies predicting future trends, including the detection of where new trends develop (in what circles, etc.); understanding how trends spread in a given country and how an innovation enters progressively into different social environments; and establishing how trends spread from one country to another.

Trend Seeking: The Role and the Means of the International Researcher in Identifying Future Trends

Ron BeasleyABM Research Ltd., Canada and Catherine BeckerSORGEM, France

This paper aims to demonstrate that international studies give a new meaning to studies...