Trend Seeking: The Role and the Means of the International Researcher in Identifying Future Trends
Ron BeasleyABM Research Ltd., Canada and Catherine BeckerSORGEM, France
This paper aims to demonstrate that international studies give a new meaning to studies predicting future trends. Directing international surveys enables us to conduct genuinely prospective studies, meaning studies that determine what will take place in the future.
Travelling in space allows us to travel through time by:
- detecting where new trends develop (in what circles, etc.);
- understanding how trends spread in a given country and how an innovation enters progressively into...