Treasures Ultra - We understand

All indications were poor for the Treasures Ultra brand prior to its relaunch in August 2003. Market share was in steady decline and the brand’s image had become dated, conservative and irrelevant.

We Understand

Agency: Colenso BBDO Advertiser: Treasures Ultra  Awards: FMCG (Silver)

Marketing Challenge

Treasures is the number one brand in the New Zealand nappy market when Treasures Giggles and Treasures Ultra are combined. Treasures Giggles...

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