Travelpass
Data mining and data analysis applied in a customer loyalty programme
Mara del Rosario BrueraCensus Data Analysis & Data Mining
Program Overview
With national coverage, as of December 2001 the datawarehouse Travelpass hosts information...
Travelpass
Travelpass is a customer loyalty programme developed in Argentina and based on a cobranding card integrated by four main shareholders companies: Shell, Banco de Galicia, Telecom and Supermercados Norte, and other twelve companies among different industries (pharmacy, toys, restaurants, optical shop, etc.).
