Travelpass

Maria del Rosario Bruera

Travelpass is a customer loyalty programme developed in Argentina and based on a cobranding card integrated by four main shareholders companies: Shell, Banco de Galicia, Telecom and Supermercados Norte, and other twelve companies among different industries (pharmacy, toys, restaurants, optical shop, etc.).

Travelpass

Data mining and data analysis applied in a customer loyalty programme

Mara del Rosario BrueraCensus Data Analysis & Data Mining

Program Overview

With national coverage, as of December 2001 the datawarehouse Travelpass hosts information about:

  • 1,159,000 active accounts;
  • 1,759,000 issued cards;
  • 2,500 million points generated by 3,500 millions pesos in purchases;
  • 60 million transactions;
  • 2,800 sales points;
  • 550 Canje Expresscenters:...

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