Travelocity: Roaming Gnome campaign

Jan Arrigo

The pioneering online travel-booking company known as Travelocity had enjoyed a leadership position since its launch in 1996, but it eventually lost significant market share to Expedia.com, its most aggressive competitor.

Travelocity: Roaming Gnome campaign

Jan Arrigo

OVERVIEW

The pioneering online travel-booking company known as Travelocity had enjoyed a leadership position since its launch in 1996, but it eventually lost significant market share to Expedia.com, its most...

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