Travelocity - Hello world, hello sales. How Travelocity became an overnight success

Many of the best IPA papers rightly emphasise the need to see advertising as a long-term investment. Our second joint Grand Prix winner reminds us that communications can sometimes have an almost immediate effect on growth.
Agency: Miles Calcraft Briginshaw DuffyAuthors: Dominic Hall and Andy Nairn

Travelocity – Hello World, Hello Sales. How Travelocity Became an Overnight Success

INTRODUCTION

Many of the best IPA papers rightly emphasise the need to see advertising as...