Travel Broadens the Mind the Case for International Research
Stephen Connell, MORPACE International Ltd
THE CHALLENGE
People can enjoy working in market research for a number of reasons. For some it is a business, like any other, and they...
Travel Broadens the Mind - The Case for International Research
International business-to-business (B2B) research is growing. Discusses: increasing opportunities for market research in international or global business, methods and implications, cultural and country differences, all with illustrations.
