Travel Broadens the Mind - The Case for International Research

International business-to-business (B2B) research is growing. Discusses: increasing opportunities for market research in international or global business, methods and implications, cultural and country differences, all with illustrations.
  

Travel Broadens the Mind the Case for International Research

Stephen Connell, MORPACE International Ltd

THE CHALLENGE

People can enjoy working in market research for a number of reasons. For some it is a business, like any other, and they...