Trash and treasures of duplication

This paper presents early cross-media results from Arbitron's 2002 portable people meter (PPM) panel in the Philadelphia (United States) market.

Trash And Treasures Of Duplication

Cross media synergy prospects from Arbitron's portable people meters (PPM)

Roberta M. McConochieArbitron Inc. andBeth UyencoOMD USA-Midwest

Introduction

The pace of change in media and consumer lifestyles far surpasses...