Trap questions in online surveys: Results from three web survey experiments

This study examines the use of trap questions as indicators of data quality in online surveys. Trap questions are intended to identify respondents who are not paying close attention to survey questions, which would mean that they are providing sub-optimal responses to not only the trap question itself but to other questions included in the survey.

Introduction and literature review

Every survey data collection method has its pros and cons. Several studies have compared web surveys with other modes of data collection (e.g., see Kreuter, Presser, & Tourangeau, 2008; Liu & Wang, 2015, 2016), and they generally conclude tha

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