Transport for London: Covid response campaign

Transport for London (TfL), the local government body responsible for transport in London, reduced demand for public transport during the COVID-19 pandemic while reassuring customers and staff about the cleanliness and safety of the network.

Executive Summary

London, and transport in London, are unique, with a unique set of challenges. The city is big, diverse, opinionated and wilful. Public transport is vital, popular and crowded; the roundel its unofficial logo, Tubes and Buses its lifeblood....

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