Transport for London: Covid response campaign

Transport for London (TfL), the local government body responsible for transport in London, reduced demand for public transport during the COVID-19 pandemic while reassuring customers and staff about the cleanliness and safety of the network.

Executive Summary

London, and transport in London, are unique, with a unique set of challenges. The city is big, diverse, opinionated and wilful. Public transport is vital, popular and crowded; the roundel its unofficial logo, Tubes and Buses its lifeblood.

So when the Prime Minister announced a national lockdown on March 23, 2020 in response to the threat of the COVID-19 virus, day to day operations as well as the very future of TfL changed irrevocably. It would never work in the same way again.

This paper outlines how the organisation stepped up to tackle its biggest peacetime threat, and...

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