Transport for London - The story of Sarah Rivers: how TfL created the biggest pop star you’ve never heard of

Verra Budimlija

This Transport for London campaign aimed to alert teenagers to the danger of road accidents. Teenagers are over-confident and do not respond to instructions, and they are therefore the most vulnerable age group.
Agency: M&C SaatchiAuthor: Verra Budimlija

Transport for London – The story of Sarah Rivers: how TfL created the biggest pop star you've never heard of

Verra Budimlija

It is obvious, and perhaps not that insightful, to observe that communicating to teens...

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