Transport for London - The story of Sarah Rivers: how TfL created the biggest pop star you’ve never heard of

This Transport for London campaign aimed to alert teenagers to the danger of road accidents. Teenagers are over-confident and do not respond to instructions, and they are therefore the most vulnerable age group.
Agency: M&C SaatchiAuthor: Verra Budimlija

Transport for London – The story of Sarah Rivers: how TfL created the biggest pop star you've never heard of

Verra Budimlija

It is obvious, and perhaps not that insightful, to observe that communicating to teens...

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